The Converger
Connecting the real and unreal
Imagine
Imagine an app that lets you bring your game engine creations to life in a real, physical space.
Let’s you control lights, projectors, effects, and sound from anywhere in the world, and all from your mobile…Imagine the immersive experiences, live shows or film sets you could create…
Now imagine selling enhanced versions of those live experiences to your tribe via the game engines.
The Converger… the future of live and immersive production
The Problem
There are technical, financial and production barriers for indie creative producers entering the immersive and virtual markets
High costs associated with immersive production hinder growth for professionals. ABBA cost £140M
Only those with teams, know how and access to specialist studios and gear can enter the economy
Complex workflows create barriers for indies to participate in the VP and immersive economy.
The Solution
The Converger
The Converger simplifies the production process and workflow, reducing costs and opening doors of immersive and virtual opportunity for all.
The Market
Indie creators making immersive experiences and films
Global Creative Industries: Valued at over $2.25 trillion, projected to grow at a CAGR of 7% from 2021 to 2027.
Live Industry and Experience Economy: Projected to grow from $210 billion 2020 to $877 billion by 2030, driven by demand for live, immersive experiences.
Experiential Marketing: $62.29 billion in 2021, reflecting shift towards engaging, interactive events.
Freelancers and SMEs in Creative Industries: 62% of creative professionals are work as indie or SME’s, highlighting the significant role of independent creators.
Global Immersive Technology Market: Valued at USD 29.12 billion in 2022 and projected to grow at a CAGR of 22.9% from 2023 to 2030. See graph.
Source Grand View Research.
The Product
An affordable, easy to use app, that works on your mobile and connects to software you know and love
The Converger is a plug-and-play app that connects game engine content to live spaces, creating quality immersive work on a budget from your mobile phone.
Post £500K Innovate SMART funding, we are at TRL 6, tested by market leader Target 3D in 10 sectors, and will be TRL 8 in 12 months.
GB patent filed March 2024.
The Founder
Leveraging 25+ years of expertise to lead the democratisation of the immersive and virtual economy
The Converger was invented by artist Gaynor O’Flynn who, in her 25+ years career across art, film, performance and technology, has worked with artists including Bjork, Radiohead and PJ Harvey and for organisations including BBC, C4, Sony and British Council.
As an innovator in immersive, interactive art installations and experiences since 90's, Gaynor understands the power of game engine tech to create a new era of immersive art products and experiences.
The Launch
A London immersive art show, Believe, by artist and founder Gaynor O’Flynn, created using The Converger
Integration: Connects game engine content to live spaces.
Control: DMX, lighting, PA’s, projectors and FX in real time.
Compatibility: With existing industry hardware/software.
Mobile: Works remotely via mobiles, tablets, or laptops.
Robust: 1,000 beta testers ensure robust product.
Secret Sauce: You can control a show at Tate Modern from your bedroom, on your mobile.
Pricing
Freemium, with a Two Tier Affordable Subscription Model
Free
£0
Full access / one month
Pro
£20
* TOP CHOICE *
per user / month
10% discount for annual subscription
Full access to app
Student
£10
per user / month
Advanced Permissions
10% discount for annual subscription
Works across creative sectors
Go To Market
A staged, focused strategy leverages our contacts and knowledge
Strategic Events
Leveraging the team's networks e.g. Gaynor has a 22,000+ mailing list, 7,000+ Linkedin with partnerships with universities, industry orgs, creators, experts and 1,000 beta testers, we will raise market awareness with a series of niche events. We will also stage a major, London art installation, leveraging the expertise and resources of our team and partners
Targeted Marketing
Working with intelligent AI marketing www.Daivid.co, we focus on key demographics to reach user acquisition and foster brand loyalty, building a strong, loyal customer base. This also ensures long-term engagement, user satisfaction and generates user content for paid and organic social media marketing
Staged Market Entry
Phased across creative sectors: music, art, fashion, performance, film, and design, our beach head is the music industry in the UK. We will establish a strong presence before expanding into key sectors and cultural cities. We will leverage local opportunities and build a solid foundation for future growth across creative sectors, globally.
Creative Cities
Working with creative cities, 240 cities globally in key sectors music, art, film, fashion, performance and design www.creativemornings.com
In 2015 Gaynor launched www.artistsfornepal.com at Venice Biennale with 500 events globally in association with Venice Agendas
Customer Economics
CAC: £12 with a LV: £600
Local Relationships:
Foster connections with local event partners and creative ambassadors.
Showcase Technology:
Demonstrate capabilities at creative and tech industry events
Explainer Videos:
Produce and share informative videos to educate the audience
Sustainable Growth:
Ensure long-term expansion and market penetration.
Strategic Alliances:
Partner with local entities, tech hubs, conferences, and universities.
Social Media Presence:
Maintain a robust presence on platforms like YouTube and LinkedIn.
Phased Approach:
Build credibility, scale effectively, and adapt to market and sector demands.
Traction
Secured £580K in government grants and £70K in kind from industry awards
£580K
Prestigious Industry Grants
Innovate SMART: £500K
Innovate Design: £34K
Innovate Global Explorers: £21K
Digital Catapult: £25K
£70K
Prestigious Industry Initiatives
Audiences of The Future (China & SxSW)
Game Changer (SLUSH 2024)
BAFTA Connect
BFI Female Founders
DTI (LA & SxSW Missions)
Creative UK
Valuation
Current pre revenue valuation £10M
Raise
With £100K already committed from RCA, £1M in potential grants, £500K projected from launch commissions and partnerships, and a target to raise an additional £400K in equity investment.
£500K
2024
Pre SEED
To get The Converger from TRL6 to TRL 8 in 6. months tested and content made with 1,000 beta testers
Possible £100K via RCA Innovation subject to panel.
£500K
2025
Sponsors / Commissions
In conversation for live with:
AV brands inc: Audio Technica, L Acoustics, Believe and Bowers & Wilkins.
Art: Tate Modern, SxSW, Frieze and Acute Art
£1M
2025
Further grants
Innovate UK SMART
Eureka Eurostars
Creative UK
NESTA
NB Not essential for growth.
Roadmap
-
2024: Q4
2025: Q1
Secured £21K Global Explorers Grant, travel to 4 x locations to meet partners, sponsors, commissioners and future buy out prospects.
£100K investment from RCA subject to panel if funds not raise within time frame
-
Year 1: Q1-Q3
Complete R & D from TRL6 to TRL8. Secure global patent ongoing.
Secure further grants, partners and sponsors for niche events & sponsors for main London launch event.
-
Year 1: Q2-Q3
Optimise app usability and engagement for enhanced user interaction and experience.
Sound, light and immersive design for main launch event of Believe.
-
Year 1 - Q4
Targeted niche events based UK Music Beach head with core 1,000 beta testers.
Build partnerships for future main launch & global reach.
Prepare launch event,
Retest and ensure product is robust.
R & D marketing and PR.
Secure patent.
-
Year 1: Q3-Q4
YEAR 2: Q1-Q2
Use content generated from ambassadors and beta testers to implement a paid and organic social media strategy.
Test and finalise assets for launch.
Industry and press show and tell in partnership with RCA Snapchat screen
-
Year 2: Q1
Launch in London with a major immersive art event in association with partners and sponsors.
Accompanied by industry press and PR campaign targeting not only users but also potential exit buyers for The Converger.
Later in the year, repeat formula for targeted niche events in key EU and US cities with strategic PR and marketing campaign.
-
Year 2
Scale operations, onboard new talent, continue strategic market awareness across creative industry sectors and territories.
Continue to build press and relationships with potential tech exit partners.
-
Year 2-3
Sell/licence to major tech company in this space: targeting Meta, Tencents, Adobe, Unreal Engine, Unity, Apple and Q Lab.
Barriers
Patent
GB Patent submitted March 2024 protects IP
Team
Our Pro Team mitigates risks and builds brand and partnerships
Design
Mobile Nodal Integration is unique and hard to imitate
Awards
Key Partners and Awards solidify reputation and credibility
Competitors
-
$99 per user, per month
Disguise, is a walled garden" and complex for indie creatives. Its capabilities are tailored for large-scale, high-budget productions. The software requires integration with costly industry hardware, including high-end studios, LED screens, and professional-cameras. This substantial investment in equipment, coupled with a steep learning curve, makes Disguise difficult for those entering the immersive and VP space. The interface is overwhelming, demanding significant time and expertise to master. The high cost and technical demands make Disguise a challenging and impractical choice for those without substantial resources.
-
$629 per user, per quarter
Aximmetry, is costly and complex. The software's sophisticated keying technology, real-time motion tracking, and advanced scene management necessitate a considerable investment in expensive, rental hardware such as high-end studios, specialised screens, and pro cameras. The interface is daunting and unintuitive for those lacking a strong technical background. The software needs extensive time to master its features. The high expenses and technical challenges make Aximmetry a difficult choice for indie's particularly those without access to significant financial and technical resources.
The Converger is user-friendly, cost-effective, and integrates with popular software and hardware without requiring expensive facilities and equipment.
Its excellent UX/UI makes advanced technology accessible to all.
Affordability, ease of use, mobility, and compatibility make it stand out
And all from your mobile phone.
Award Winning Team
Developed by Beinghuman Ltd®, a B Corp with 20+ years experience in immersive art, media and creative tech.
Our award winning team and global advisory board are highly skilled across technology, academia, business, market, sales and of course, the creative industries.
Brands, orgs and universities we work with include...
Founders
The Founders established the B Corp, www.beinghuman.com, back in 2000.
Bringing a wealth of knowledge and expertise, with decades of combined experience in createch and fintech.
Gaynor O'Flynn
Artist and tech evangelist with 25+ years experience across immersive art, TV, music and campaigning.
CEO
Chris Lovell
Global FinTech Computer Consultant with 25+ years experience: Handelsbanken, Morgan Stanley etc.
CFO
Core Team
Our experienced team combines creativity, business and tech expertise to drive The Converger's success.
Dr. Nick Rothwell
Creative Software Expert, UAL Creative Computing Institute and Consultant TATE Modern.
CTO - Live
https://www.linkedin.com/in/cassiel/
Nicky Van Breugel
Experienced cultural industry Producer, Partnership and Marketeer, ex-Tate Modern, Guggenheim and blue-chip art galleries
CMO
https://www.linkedin.com/in/nickyvanbreugel/
Dr. Carlo Harvey
TIGA Award winning Professor, Director Future Games and Graphics at Birmingham City University.
CTO - Games
https://www.linkedin.com/in/carlo-harvey-5014b31a/
Yosra Letaief
Expert in growth strategy, value creation and sales through data analytics and insight. Stakeholder manager experienced in 20+ countries
CSO
https://www.linkedin.com/in/yosra-letaief-05277120/
Advisors and Partners
With a global network of contacts, advisors and partners across IP, marketing, technology, marketing and sales.
Erica Wolfe Murray
STRATEGY & IP
IP expert, Founder Lola Media & lead at BFI Female Founders, Clients inc. UK Parliament, Harvey Nichols, the IPO, Not on the High Street, D&AD, and Soho House.
https://www.linkedin.com/in/erica-wolfe-murray-a3533016/
Dr. Kenny Mitchel
TECH
Professor Game Technology, Edinburgh Napier University, 3FINERY & Editor in Chief ACM Games. Recent TD@Roblox, Head@Disney Research, Lead@EA.
https://www.linkedin.com/in/drkennymitchell/
Greg Sherwin
UX / UI
Integrate business + product + technology + data, to build systems to achieve business goals works with Matches Fashion, Singularity University …
https://www.linkedin.com/in/gregsherwin/
Chris White
INVESTMENT
Director at Bristol York, corporate finance, Innovation and strategy FCA regulated. advisors. Speciality tech investment in game start ups.
https://www.linkedin.com/in/christopher-white-8819341/
Eddie George
BUSINESS
Technology Expert with a passion for Innovation. Fintech expert
https://www.linkedin.com/in/eddiegeorge/
Rob Bozas
SPONSORSHIP
IP, Monetisation, Negotiation, Rights Expert. Worked with Peter Gabriel for 25 years. Secured Cartier Foundation for U.V.A. at 180 The Strand.
https://www.linkedin.com/in/robbozas/
Barney W. Smith
MARKETING
CGO at DAIVID, AI, that decodes the impact of attention, emotions, memory, and brand uplift on sales outcomes.
https://www.linkedin.com/in/barneyws/
Paul Casbon
IP LEGAL
European & UK Patent Attorney & Director at Greaves Brewster. Extensive experience in monetisation of software & tech patents.
https://www.linkedin.com/in/paulcasbon/
Support
To see our full team, extensive network of advisors including RCA Innovation click here.
Raise
£100K for 10% with an estimated 10 x ROI within 2 years.
Matched by future £1M in grants, £500K in launch / art sponsorships and commissions within 12 months.
2024
Raise £500K
2025
Launch
2026
EXIT £10M
Testimonials
The future of immersive and virtual production
Contact: info@beinghuman.com
for more info, stats and in depth analytics
